Illustrations – Michael McCabe
Animation, video and sound editing – André Goguen
Script – Colin Thornton
We developed a campaign called No Mercy for WorkSafeNB which was a workplace accident prevention initiative for youth workers entering the workforce. The combination of shock with quick cut animations created memorable video ads that helped drive home the point that workplaces have No Mercy – Always work safe.
The No Mercy campaign won the 2007 External Campaign Bronze among all US States and Canadian provinces at the American Association of State Compensation Insurance Funds Communications Awards.