In 2010, the Université de Moncton was the host of the IIHF World Track and Field Championships. As the eyes of the world were to be on them, they wanted to develop a brochure that promoted the Université both from the academic side as well as the athletic side.
I’ve always liked symmetry, using different elements in similar ways. For this concept, I found places where I could create images that would mirror themselves, one representing athletics, one a strength of the university. As the brochure would be produced in both official languages, that also added to the mirror effect, each page of the spread with the same text in a different language. The title, A Reflection of our Strengths, came naturally.
We also used a spot varnish and metallic ink special effects to enhance the blue lines and gold text.
