This logo was designed for a family friend who was starting up his own construction and repair company. He had settled on the name “All-Around” since he was a jack of all trades capable of building or fixing pretty much anything, and did very good work.
I felt when it came to construction, the biggest factor of quality was if it was built right, which means is it level. So I incorporated the vial of a level as the horizontal bar of two As, representing the outside and inside of a home. I also incorporated a circular arrow in the O in the name to drive home the “All-Around” part of the name.